Privacy policy
Last updated: September 15, 2026
Panetrik AB, trading as ELD Label, operates this online store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).
Our online store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how ELD Label collects, uses and discloses your personal information when you visit or use our website, make a purchase or other transaction through the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood how we collect, use and disclose your information as described below.
Personal information we collect or process
When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.
Personal information does not include information that has been collected anonymously or de-identified so that it can no longer reasonably be linked to an individual.
Depending on how you interact with ELD Label and the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact details, including your name, billing address, shipping address, telephone number and email address.
- Payment and financial information, including payment method, payment confirmation, transaction information and other payment-related details. Payment information may also be processed directly by Shopify, payment providers or other payment partners used by us.
- Account information, where applicable, including your username, password, preferences and account settings.
- Transaction and shopping information, including products you view, place in your cart, save, purchase, return, exchange or cancel, as well as information about previous transactions.
- Communications with us, including information you provide when contacting us, for example in connection with customer service, an order or a return.
- Device information, including information about your device, browser, network connection, IP address and other technical identifiers.
- Usage information, including information about how and when you interact with or navigate our website and Services.
Sources of personal information
We may collect personal information from the following sources:
- Directly from you, for example when you place an order, create an account, contact us, subscribe to communications or otherwise provide us with information.
- Automatically through the Services, including information collected from your device when you visit or use our website, through cookies and similar technologies.
- From service providers, including providers that supply technology, payment services, fulfilment, delivery, analytics or other services on our behalf.
- From business partners or other third parties, where permitted by applicable law.
How we use your personal information
Depending on how you interact with ELD Label, we may use your personal information for the following purposes:
Providing, managing and improving the services
We use personal information to provide our Services and fulfill our contract with you. This includes, for example, processing payments, fulfilling and delivering orders, processing returns and exchanges, maintaining your account where applicable, remembering preferences and providing customer service.
We may also use information to improve our website, products, customer experience and Services.
Marketing and advertising
Where permitted by law, we may use personal information for marketing and promotional purposes, including sending communications by email or other channels and displaying advertisements for ELD Label products on our website or on third-party websites and platforms.
Marketing may in some cases be based on products you have previously viewed, purchased or added to your cart, or other interactions with our Services.
Where consent is required by law, we will request your consent before using your personal information for such purposes.
Security and fraud prevention
We may use personal information to provide a secure shopping and payment experience and to detect, investigate and prevent suspected fraudulent, illegal, unsafe or malicious activity.
If you create an account with us, you are responsible for keeping your login details secure and should not share passwords or other account access information with others.
Communicating with you
We use personal information to communicate with you, respond to enquiries, provide customer support and maintain our customer relationship with you.
Legal and regulatory purposes
We may process personal information where necessary to comply with applicable law, accounting and tax requirements, valid legal processes or requests from authorities.
We may also process personal information in connection with disputes, legal claims or investigations and to enforce our terms, policies and rights.
Legal bases for processing
Where the GDPR or other applicable data protection legislation applies, we process personal information on one or more of the following legal bases:
- Performance of a contract, for example when processing an order, payment, delivery, return or customer service request.
- Legal obligations, including accounting, tax, consumer protection and other regulatory requirements.
- Legitimate interests, where necessary to operate, protect and improve our business and Services, provided those interests are not overridden by your rights and interests.
- Consent, where required, for example for certain marketing communications, cookies or similar technologies.
Where processing is based on consent, you may withdraw your consent at any time.
How we disclose personal information
We may disclose personal information to third parties where necessary to operate our business and provide the Services.
This may include:
- Shopify and other technology providers.
- Payment providers and financial service providers.
- Shipping, fulfilment and delivery providers.
- IT, cloud storage, analytics and customer service providers.
- Marketing and advertising partners, where permitted by law.
- Professional advisers, authorities or other parties where disclosure is required by law or necessary to protect our legal rights.
- Third parties where you have requested or consented to the disclosure.
We may also disclose information in connection with a business transaction, such as a merger, acquisition, restructuring or sale of all or part of the business.
Service providers that process personal information on our behalf are required to process such information in accordance with applicable data protection law and relevant contractual obligations.
Relationship with Shopify
Our online store is hosted and powered by Shopify.
Shopify collects and processes personal information relating to your access to and use of our Services in order to provide and improve its services and to enable us to operate our online store.
Information you provide through our website may therefore be transmitted to and processed by Shopify and by service providers used by Shopify. Some of these parties may be located in countries other than the country in which you live.
We may also use Shopify features that use information about your interactions with our store, Shopify and other merchants in order to provide enhanced functionality, analytics, fraud prevention, marketing or personalised shopping experiences.
In certain circumstances, Shopify may act as an independent controller of personal information and is responsible for responding to requests relating to its own processing activities.
You can learn more about Shopify’s processing of personal information in the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/app-users
Depending on where you live, you may also be able to exercise certain privacy rights directly through Shopify:
https://privacy.shopify.com/en
Cookies and similar technologies
Our website and Shopify may use cookies and similar technologies to operate the website, remember preferences, analyse how the Services are used, improve functionality and, where permitted, support marketing and advertising.
Where required by applicable law, non-essential cookies will only be used after you have given your consent.
You can manage your preferences through the cookie settings available on our website and, depending on your browser, through your browser settings.
Third-party websites and links
Our Services may contain links to websites or online platforms operated by third parties.
If you follow a link to a website that is not operated or controlled by ELD Label, you should review that third party’s privacy policy, security practices and terms.
We are not responsible for the privacy practices, security, accuracy or content of third-party websites or services.
Information that you choose to share through public or semi-public third-party platforms, including social media platforms, may be visible to other users and handled in accordance with the policies of those platforms.
The inclusion of a third-party link on our website does not in itself constitute an endorsement of that third party or its content.
Children’s data
The Services are not intended for use by children.
We do not knowingly collect personal information from children in circumstances where parental or guardian consent would be required under applicable law.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details below so that we can review the matter and, where appropriate, delete the information.
Security of your information
We take reasonable technical and organisational measures to protect personal information.
However, no security system or method of transmitting information over the internet can guarantee complete security.
For this reason, we recommend that you do not send sensitive or confidential information to us through unsecured communication channels.
Retention of personal information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, provide customer service, maintain accounts, comply with accounting, tax and other legal obligations, resolve disputes and enforce agreements and policies.
The retention period may therefore vary depending on the type of information and the reason for which it is processed.
Your rights and choices
Depending on where you live and applicable law, you may have some or all of the following rights regarding your personal information:
- Right of access – the right to request information about the personal information we process about you and receive a copy of it.
- Right to correction – the right to request correction of inaccurate or incomplete personal information.
- Right to deletion – the right, in certain circumstances, to request deletion of your personal information.
- Right to data portability – the right, in certain circumstances, to receive personal information you have provided to us in a structured, commonly used and machine-readable format and to request that it be transferred to another organisation.
- Right to object – the right, in certain circumstances, to object to our processing of your personal information.
- Right to restriction of processing – the right, in certain circumstances, to request that our processing of your information is restricted.
- Right to withdraw consent – where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
- Right to lodge a complaint – you have the right to lodge a complaint with the competent data protection authority.
Marketing preferences
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing communications.
If you unsubscribe from marketing, we may still send you non-promotional communications relating to orders, payments, returns, customer service, your account or other necessary service information.
To exercise your privacy rights, please contact us using the details provided below.
We may need to verify your identity before processing certain requests.
We will not discriminate against you for exercising your rights under applicable data protection law.
Complaints
If you have questions or complaints about how we process your personal information, please contact us first using the details below.
If you are not satisfied with our response, you may also have the right to lodge a complaint with the data protection authority in your country.
In Sweden, the supervisory authority is Integritetsskyddsmyndigheten (IMY).
International transfers
Personal information may be transferred to, stored or processed in countries outside Sweden, the European Economic Area (“EEA”) or the United Kingdom, including where Shopify or other service providers operate internationally.
Where personal information is transferred outside the EEA or UK to a country that has not been recognised as providing an adequate level of data protection, appropriate safeguards will be used where required by applicable law.
These safeguards may include the European Commission’s Standard Contractual Clauses or other legally recognised transfer mechanisms.
Changes to this privacy policy
We may update this Privacy Policy from time to time, for example to reflect changes to our business, Services, technology, legal requirements or regulatory obligations.
When we update the Privacy Policy, we will publish the revised version on this website and update the “Last updated” date.
Where required by law, we will also provide additional notice of material changes.
Contact
If you have any questions about this Privacy Policy, our privacy practices or how we process your personal information, or if you would like to exercise any of your privacy rights, please contact us:
ELD Label c/o Panetrik AB
Viltstråket 15
S-832 54 Frösön
Sweden
Email: support@eldlabel.com
For the purposes of applicable data protection legislation, Panetrik AB, trading as ELD Label, is the data controller for the personal information processed by ELD Label, except where another party, such as Shopify, acts as an independent controller for its own processing activities.